“Welcome to Vic-sur-Aisne in Picardy. Finally, at Vico! Because here, we love chips more than anything in the world…” Since the beginning of November, we can see an advert for Vico chips, manufactured in a factory in Vic-sur-Aisne.
The opening image is supposed to show the bucolic side of this town of 1,600 inhabitants, on the edge of the Oise. This is the view you would have from the surrounding fields. An imaginary view, of course, since it is advertising and must be made to dream.
But all the same, vines leading to buildings reminiscent of the southwest! Maybe it’s too much. In Soissonnais the first vines, which we are trying to revive after decades of dormancy, can be found near Acy, twenty kilometers from here, in the direction of Reims.
To make the picture complete, they could have added the Eiffel Tower, La Baule beach and Mont Blanc. To truly be 100% Picardy.
Vico chips are almost 70 years old
In this image, which can be compared to a superposition of decorations, there are still two Vicois buildings. Let us recognize this effort. We can see, on the right, the keep of Vic. And on the left, the facade of the town hall.
The brand will celebrate its 70th anniversary. In 1955 in Vic-sur-Aisne, the Vico agricultural cooperative was created “in the heart of one of the largest potato production regions”, it is written on the official website. Farmers then specialize in sorting, packaging and selling 5 kg net potatoes.
Around ten years later, Vico launched into the industrial processing of potatoes. Which truly marks the beginnings of Chips Vico and the construction of the Vic-sur-Aisne factory.
In 1998, Vico joined the Intersnack group, then number 2 in savory snacks in Europe.
