TikTok has over 1.5 billion active users globally, without a doubt this makes it one of the most popular social media apps. Creating content for TikTok takes countless tries and valuable hours, and knowing when it is best to upload can be a huge advantage.
With plenty of factors to consider while making the content, you must also commit the optimal time to research the TikTok marketing plan. In this guide, I will walk you through all the crucial matters about posting at the right time, along with the time guide.
Why Timing Matters While Posting In TikTok
Timing is one of the most crucial factors to consider while being a content creator on TikTok. Posting your content at the right time will boost the reach of your audience, and instead of just being seen, your content will have a high chance of getting shared, liked, and commented on.
If you are wondering why timing matters so much, the answer to that lies within the users themselves. With billions of users scrolling endlessly through the content, it can be a daunting task to stand out in the crowd.
However, if you can cleverly calculate the time when the users are the most active, you will have an increased chance of user interaction with your content. This will drastically grow your account, and you will be able to reach new audiences.
Also Read – Block Someone on TikTok Easily
What Is The Best Time To Post On TikTok?
📅 Sunday
🕗 8 a.m. to 6 p.m.
📅 Monday
🕗 3 and 6 p.m.
📅 Tuesday
🕗 4 to 6 p.m.
📅 Wednesday
🕗 9 a.m. to 6 p.m.
📅 Thursday
🕗 9 a.m., 10 a.m., 6 p.m.
📅 Friday
🕗 9 a.m., 4 p.m., 6 p.m.
📅 Saturday
🕗 8 a.m., 9 a.m., 4 p.m.
Now that you have some idea about posting at the time when people are most active, let me explain which day of the week is best to post. Some days seem to have a lower reach, while others seem to have a double or triple reach compared to that.
If you want to know the best day and time to post on TikTok, read the analysis below.
Best Time To Post On Sunday
Even after being on the weekend, our analysis shows that Sundays tend to have a lower engagement rate throughout the day. This case is also true for other social media platforms as well. Even after that, it also has a peak time to upload, which is from 8 a.m. to 6 p.m.
Best Time To Post On Monday
Mondays also have a lower to average engagement rate than usual. If you are a daily uploader, then the best time to post on Monday is between 3 and 6 p.m.
Best Time To Post On Tuesday
Starting on Tuesday, you will receive 3 times the amount of engagement that you would have received on Monday. Users have a higher chance of engaging with your content from 9 a.m. to around 6 p.m. To get the best results on Tuesday try to post in between 4 to 6 p.m.
Best Time To Post On Wednesday
Only Wednesday and Thursday will have the highest engagement rate of any other day. You will get the best result on Wednesday if you post from 9 a.m. to 6 p.m. Do remember that there is a small drop in user engagement, which only lasts from 11 a.m. to 1 p.m.
Best Time To Post On Thursday
Much like on Wednesday, you can post your content from 9 a.m. to 6 p.m. for the best engagement on Thursday. There is also a time when the engagements slightly drop, which will last from 11 a.m. to 2 p.m.
Best Time To Post On Friday
Friday and Tuesday almost have the same engagement time. To get above-average engagement on Fridays try to post at 9 a.m. till 6 p.m. However, the best time to post on Friday is from 4 to 6 p.m.
Best Time To Post On Saturday
On Saturday, you will get a similar engagement rate as you will get on Sundays. This case is seen on almost all social media platforms. To get an average engagement, you have to post between 8 a.m. and 6 p.m.
Best Time To Post TikTok Based On Countries
There are countless TikTokers around the globe, and the audiences come from a variety of time zones, even if they are from a single country. This may build up as a challenge for many creators.
So I have gathered a list of countries with the most TikTok users and the best time for you to post your TikToks. Follow these times to get the most engagement on your posts.
United States Of America
If you have a target audience based in the USA, then follow these times below to have the highest rate of engagement for your TikTok. On Tuesdays and Wednesdays, avoid posting afternoon.
| Days | A.M. | P.M. |
| Sundays | 7 and 8 | 4 |
| Mondays | 6 and 10 | 11 |
| Tuesdays | 2, 4, and 9 | – |
| Wednesdays | 6, 8, and 11 | – |
| Thursdays | 9 | 12 and 7 |
| Fridays | 5 | 1 and 3 |
| Saturdays | 11 | 7 and 9 |
Australia
Similar to the USA if you have a target audience present in Australia, avoid posting after noon. Other than that follow the time below to post your TikTok.
| Days | A.M. | P.M. |
| Sundays | 7 and 9 | 4 |
| Mondays | 6 and 10 | 10 |
| Tuesdays | 2, 4, and 9 | – |
| Wednesdays | 7, 9, and 11 | – |
| Thursdays | 9 | 12 and 7 |
| Fridays | 11 | 7 and 8 |
| Saturdays | 7 and 9 | 4 |
Germany
Germany is a country with very dense TikTok users, so follow the times below to post your TikTok. Make sure that you don’t post afternoon on Tuesdays and Wednesdays.
| Days | A.M. | P.M. |
| Sundays | 7 and 8 | 4 |
| Mondays | 6 and 10 | 10 |
| Tuesdays | 2, 4, and 9 | – |
| Wednesdays | 7, 8, and 11 | – |
| Thursdays | 9 | 12 and 7 |
| Fridays | 5 | 1 and 3 |
| Saturdays | 11 | 7 and 8 |
Philippines
The uploading schedule of the Philippines is quite different compared to other countries. You will get the most engagement if you post afternoon.
| Days | A.M. | P.M. |
| Sundays | 1:30 | 4:30 and 5:30 |
| Mondays | 7:30 | 3:30 and 7:30 |
| Tuesdays | 11:30 | 1:30 and 6:30 |
| Wednesdays | 8:30 | 4:30 and 5:30 |
| Thursdays | 4:30 | 6:30 and 9:30 |
| Fridays | 12:30 | 2:30 and 10:30 |
| Saturdays | 4:30 and 5:30 | 4:30 |
Canada
As Canada is very close to the USA, it has a very similar pattern if you compare both of them. Similar to the USA, avoid posting after noon on Tuesdays and Wednesdays.
| Days | A.M. | P.M. |
| Sundays | 7 and 8 | 4 |
| Mondays | 6 and 10 | 10 |
| Tuesdays | 2, 4, and 9 | – |
| Wednesdays | 7, 8, and 11 | – |
| Thursdays | 9 | 12 and 7 |
| Fridays | 5 | 1 and 3 |
| Saturdays | 11 | 7 and 8 |
India
TikTok is a booming social media platform in India, with many top content creators present there. Making your content stand out even after all the competitors can be a challenge. This is why you should follow the times below to upload your content to get a better chance of engagement.
| Days | A.M. | P.M. |
| Sundays | 8 | 6 |
| Mondays | – | 3 and 6 |
| Tuesdays | 9 | 4 and 6 |
| Wednesdays | 9 | 6 |
| Thursdays | 9 | 6 |
| Fridays | 9 | 4 and 6 |
| Saturdays | 9 | 1 |
Indonesia
Indonesia has the most TikTok users in the world. There are over 127.5 million TikTok users in Indonesia. With so many competitions and audiences, you have to be aware of the best time to upload your content. Make a posting schedule by following the times mentioned below to have the best engagement rate.
| Days | A.M. | P.M. |
|---|---|---|
| Sundays | 8 | 6 |
| Mondays | – | 3 and 6 |
| Tuesdays | 9 | 4 and 6 |
| Wednesdays | 9 | 6 |
| Thursdays | 9 | 6 |
| Fridays | 9 | 4 and 6 |
| Saturdays | 9 | 1 |
United Kingdom
If you are a creator who wants to target audiences in the UK, then things might be a little easier for you since you have narrowed down the time zone of your viewers.
Through research, it has been proven that the highest TikTok engagement in the UK is seen on Tuesdays and Fridays from 4 to 6 p.m.
You will get above-average engagement on Wednesday and Thursday mornings from 9 to 11 a.m. Thursday evening from 2 to 6 p.m. also has a good engagement rate.
Similar to other platforms, weekends have the lowest engagement rates, such as Sundays and Saturdays. Do remember that TikTok trends change quickly in the UK, and the engagement rates will depend on your industry, content, and the hot topics of that moment.
What Is The Best Time To Post On TikTok For Different Industries?
At the beginning of this article, I mentioned that there are multiple factors you need to consider while posting on TikTok to get the best results out of it. One of them is researching the best time to post based on your industry.
Use the information below to set a schedule based on your industry. This will for sure help you get the best result for TikTok content.
Hospitals and Healthcare
| Days | P.M. |
| Mondays | 5 to 8 |
| Tuesdays | 4 |
| Wednesdays | 2 to 4 and 5 |
| Thursdays | 2 |
For healthcare-related TikToks, the best days to post your content are Mondays and Wednesdays. TikTok is widely used in this industry to educate everyone about health-related topics and make patients aware of their routine checkups.
The engagement of healthcare TikToks has almost tripled from last year. Hospitals and clinics usually see average to above-average engagements from Mondays to Thursdays, starting from 10 a.m. to 6 p.m.
Restaurants
| Days | P.M. |
| Tuesdays | 3 to 5 |
| Wednesdays | 3 to 6 |
| Thursdays | 3 to 6 |
Ever since restaurants and cafes started to use TikTok to boost their advertisements, food delivery apps have also seen an increase in use. Along with that, the restaurants also got twice as many engagements on TikTok compared to last year.
Using TikTok, you can connect with your customers by offering unique promotions and updates. For restaurants, the best time to post on TikTok is Tuesdays to Thursdays, usually from 3 to 5 p.m.
Schools and Education
| Days | Time |
| Thursdays | 10 a.m. to 1 p.m. |
Educational institutes can have multiple TikTok accounts, such as college, athletics, and debate clubs. Over the last few years, these accounts have seen a drastic increase in engagements by meeting specific needs and effectively targeting the audience at the right time.
These types of accounts have a high chance of engagement during school days and evening hours, with the best days being Thursdays and the worst being Saturdays and Sundays.
Travel and Hospitality
| Days | P.M. |
| Thursdays | 2 and 4 |
| Fridays | 2 and 4 |
Ever since the pandemic came to a halt, the travel and hospitality industries started to get huge engagements on TikTok.
You will be able to get above-average engagement starting at midday for almost every day of the week. But for the highest engagement of the week, try to post on Fridays at 2 and 4 p.m.
How Can You Find The Best Time To Post On TikTok
To find the best time for you to post on TikTok, you first need to know the role of TikTok’s Algorithm. Under the cover, the TikTok algorithm is working tirelessly to determine which video will pop up on your viewer’s “For You” pages.
This recommendation system personalizes the content feed for TikTok users. This prioritizes their preferences and engagement with the videos they watch. Now you might wonder how the timing comes into play.
This is because posting on TikTok while your audience is most active and engaged will yield you better results. The algorithm will prioritize content that is both recent and relevant. This will ensure that your content has the highest chance of reaching your target audiences.
Here are some tips that you should consider while finding the best time to post on TikTok:
- Analyzing TikTok analytics: This will help you identify when your viewers are the most active. So if you upload at that time, you will have a high engagement rate.
- Experimenting with different times: This is all up to you. If you experiment by uploading at different times and monitoring the results, you will be able to tell easily when the highest engagement rate is.
- Follow Trends: This is the easiest way you can get views and engagements. Focus on making content on the current trends and topics. People like to follow trends and hot topics, so the algorithm will show your TikTok to many viewers.
- Consider the time zone: If you have a specific target audience, then try your best to research TikTok analytics and find out where most of your viewers are from. This will help you decide the best time to post and get the most engagement.
Understanding Audience Demographics
No matter what you post on TikTok, you must understand your audience’s demographic. You have to know where they are located, their age, and most importantly, their interest.
Let me explain to you how this thing works. By knowing their location, you will be able to know their time zone and when they are most active. Identifying their age can help you understand whether your content is relevant to them and when they are active.
By understanding the demographics, you can customize your content in a way that will help you connect better with your target audiences. Take help from tools such as TikTok analytics tools, which will assist you in knowing their behaviors and interests.
Finding Your Follower Location
One of the mistakes that most TikTokers make is assuming where their viewers are from. You need to know where most of your followers are from. This is an important factor to consider to boost your engagement. To know where they are from, you have to check your TikTok analytics.
There you will find your followers’ top locations and time zones. To get access to analytics, you have to upgrade your account to a business account. Different countries have different time zones, so you must pick a time that covers everyone.
Check Your Followers Activity
Along with the location of your followers, you can also get insight into their activity. This will help you narrow down the time for posting on TikTok by finding the exact time most of your followers are active.
After you get this information, you can schedule your content around the active time. Do remember to check this daily to stay up to date with the information.
How Many Times Should You Post In A Day?
As you can see from the statistics, there are multiple times when you can get the highest engagements in a day. So TikTok recommends their creators post at least three times a day to increase their chances of reaching the audience.
If you are consistent with posting at multiple best times, you can even reach audiences from different time zones. After you take notes from TikTok Analytics, create a posting schedule for those hours when your audiences are the most active.
Do keep in mind to avoid posting while your audiences are inactive.
FAQs
Does time matter when you post on TikTok?
Yes, if you upload at a specific time when your viewers are the most active this will help you to get more engagement out of it. Also, the TikTok algorithm prioritizes content that is most recent and relevant.
Should I post my TikTok at night or during the day?
The best time to post on TikTok depends on multiple factors, such as your audience’s location and the time zones. You should check your TikTok analytics to find out information about your viewers and post accordingly, or you can follow the global timing we’ve mentioned above.
How many times should I post on TikTok to go viral?
TikTok suggests their creator post between one and four times per day. This will increase the chance for your content to reach the target audience.
Is posting too much on TikTok bad?
Both posting too often and less frequently can harm your brand’s visibility on TikTok. If you are posting too much on TikTok, your content may appear spammy, and it might also annoy your followers.
Conclusion
So that is all the information that we could offer you to get the best results and engagement for your TikToks.
Along with that, don’t forget to create more entertaining and educational content to engage better with your viewers. Hopefully, this article was able to help you get the highest engagement for your TikToks.
